Hipster beards aren’t dead yet, despite claims to the contrary

Hipster, hipster, hipster. You hear this term over and over in magazines, newspapers and online. It’s used either as shorthand for stylish twenty-somethings, or as a cheap shot at young guys with an affected style that’s not nearly as unique as they’d like to think. (No, you didn’t invent plaid shirts).
The exact definition is an elusive moving target, almost meaningless in its overuse. But here’s what our vast research (mostly Google) has turned up: it’s the newest form of self-expression for young adults trying to differentiate themselves from the generation before them. The ideal is to be unique — albeit in exactly the same way that the other hipsters are unique.
Hipsters are generally young, so it’s possible the label comes tinged with jealousy, with the oldsters envious of the younger crowd’s carefree existence. If you’re a hipster, you’re probably a millennial living in an urban area. You may not admit to being a hipster, and may even actively deny it. (“I just listen to vinyl for the sound, man.”)
One of the defining characteristics of this trend for men is hair: lots of hair. The man bun is a trend that’s either sexy or alarming, depending on your masculine hair preferences. Those who prefer a clean-cut look might appreciate this video: Stop The Knots, in which style vigilantes attempt to deal with the man-bun epidemic. 
A recent article in The Guardian says that beards are over, giving way to a new trend: yuccies, or young urban creatives, who favour a clean-cut look.

But are hipster beards really over? At Sailor Bup’s Barbershop, a trendy men’s barbershop in Halifax, they are decidedly still in fashion. During a recent visit, most of the employees and clients proudly sport facial hair.

Is the trend is waning?

“It hasn’t really died off that much,” says Cory Murphy, a bearded barber at Sailor Bup’s. “I can’t give you a percentage or anything, but there’s definitely a lot more unshaved men walking around these days.”

Is there a style trend in beards? 

“Every beard tells its own story,” says Murphy, explaining that it depends on what type of job the client has. If they’re in a corporate job they’ll need to be more conservative, and some guys in the Navy are allowed to have shorter beards, he says. “If you’re working in a kitchen, you have to wear a beard net, so you’re probably not going to have a bigger beard.”

What about beard maintenance? 

There’s more than one would think, says Murphy. “You wash it, beard oil is really good. … there’s actually products like beard shampoo and conditioner that don’t strip all the natural oils out as much as a normal shampoo or conditioner would do.”

Murphy says the sides and mustache need to be trimmed regularly.

“Definitely you need a lot of trims along the sides of the beard, otherwise you’d basically have a ‘beard-fro.’ It gets a little wild, you wake up in the morning, ‘oh god, my beard is out of control right now.’” 

Are you getting more guys asking about starting beards? 

“There’s definitely a lot of questions,” says Murphy, who has had his current beard for about two years. “It’s kind of neat because as a male when you grow up your dad teaches you how to fight, drink and shave — he doesn’t teach you how to maintain a beard. We’re educating people on what to do when you have one. When I first started growing mine I had absolutely no idea what I was doing.”